You searched for: "*"

The results has been filter on Tags containing Store Image.
ANA has found 2 results for you, in 98 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Retail image studies

The paper describes how retailers in the automotive business who are generally action oriented, overly concerned with prices charged and wanting to see real results in a short time frame can be made aware of their store image. Store image is here...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Dick Hage
June 15, 1987
×

Citation

Hage, D. (1987a, June 15). Retail image studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-image-studies


Research papers

Segmentation index and store image in retail and service establishments

In attempting to develop market segments for retail establishments, a Segmentation Index can be used effectively. This is a tool constructed by using a number of subjective and objective criteria in order to determine socio-economic status of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Coskun Samli
June 15, 1976
×

Citation

Samli, C. (1976a, June 15). Segmentation index and store image in retail and service establishments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmentation-index-and-store-image-in-retail-and-service-establishments